QNX: The little-known company that controls your car

Have a fancy navigation system? It's probably running software built by QNX, a little-known but powerful Canadian company.

For more than a decade, QNX -- the same QNX that makes BlackBerry's new mobile operating system known as BlackBerry 10 -- has developed software specifically tailored toward the auto industry. Ask analysts what reputation QNX carries, and you'll get phrases like "rock solid" or "a solution for things that can't crash," fitting considering the potential consequences of a computer failure while traveling at freeway speeds. (In a 2003 interview, one QNX customer jokingly told Fortune, "The only way to make this software malfunction is to fire a bullet into the computer running it. ")

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