Microsoft shakes up management - again

Microsoft has once again reorganized its management structure, marking yet another strategy shift for a company that has a very mixed track record in restructuring its business operations.

The shakeup, which Microsoft announced Thursday, is intended to better align the company's organizational structure with its new corporate strategy. CEO Steve Ballmer declared in October 2012 that Microsoft would transition to a "devices and services" company, focusing on making hardware, online services and apps that work together seamlessly across multiple screens and gadgets.

"The form of delivery of our value will shift to really thinking about devices and services versus packaged software, but the focus in on the high-value activities in people's lives will not change" Ballmer told analysts on a conference call Thursday.

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