News Facebook’s Bias Is Built-in, And Bears Watching

Facebook is the world’s most influential source of news.

That’s true according to every available measure of size — the billion-plus people who devour its News Feed every day, the cargo ships of profit it keeps raking in, and the tsunami of online traffic it sends to other news sites.

Yet few Americans think of Facebook as a powerful media organization, one that can alter events in the real world. When blowhards rant about the mainstream media, they do not usually mean Facebook, the mainstreamiest of all social networks. That’s because Facebook operates under a veneer of empiricism. Many people believe that what you see on Facebook represents some kind of data-mined objective truth unmolested by the subjective attitudes of fair-and-balanced human beings.

None of that is true. This week, Facebook rushed to deny a report in Gizmodo that said the team in charge of its “trending” news list routinely suppressed conservative points of view.

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