Ben Thompson: What if Steve Ballmer ran Apple?

A former Windows product manager puts his finger on the difference between MSFT and AAPL.

If you read only one story Monday morning about Steve Ballmer's departure from Microsoft, skip Kara Swisher's gossipy piece about how it happened more precipitously than Microsoft let on and go straight to Ben Thompson's If Steve Ballmer ran Apple on his stratechery blog.

In this provocative thought experiment, Thompson -- a former Microsoft Windows product manager -- imagines what Apple's new CEO would do over the next five years, starting with the rollout of the iPhone 5C.

Read CNN Article