At long last, Microsoft has an Apple-beating vision

For the first time in many years, Microsoft has a vision.

In November 2012, CEO Steve Ballmer proclaimed that Microsoft is no longer just a software company that licensed its operating system to PC makers to use as they pleased. Instead, Microsoft is now a devices and services company that develops its own end-to-end experience for consumers. Ballmer said Microsoft wants to maintain firm control over how its products are used.

Microsoft provided the first glimpse of how that plan might come together two weeks ago, when it unveiled its new strategy codenamed "Blue." The company promises to roll out more frequent and more incremental updates of Windows, Windows Phone, Office and Xbox software. More than that, those updates will be coordinated across Microsoft's multiple platforms, to get all customers' "devices, apps and services working together."

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