In-Flight Wi-Fi Prices Jump as Demand Surges

During a Tuesday-morning flight in April from Los Angeles to New York, Christine Lu's smartphone web browser loaded an unpleasant surprise: Gogo, the in-flight Wi-Fi provider, wanted to charge her $27 to use its service during the five-and-a-half-hour trip.

The price was more than double the $13 that she had paid for Gogo's Wi-Fi four years earlier, said Ms. Lu, a start-up entrepreneur.

"It's like a hotel charging obscene rates for Wi-Fi in the room," said Ms. Lu, who swallowed the cost to do some work. "You get this bad feeling. "

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